B2B Product Brochure - Refresh Design

Creative Direction + Design - Dustin Hatcher

Everything needs a little facelift, ever so often. The product brochures had seen the same design and layout for several years, with little, to no visual design direction given to them in the past. I was tasked with coming up with a new layout, that was both visually interesting, and not a common technical visual that doctors would see as they tend to do with most other device companies. All while adhering to the individual device brands, and making them more cohesive and consistent across all B2B assets.